Posted July 22, 2009 by Lauren in Client News and Reviews
Pharma's misguided TV pitches
Commercials for vanity pharmaceuticals are worse than insulting -- they divert attention from serious medical problems, increase healthcare costs and warp research priorities.
By Christopher Lane
July 22, 200, 9 Los Angeles Times
"It's amazing what an hour of aimless channel surfing can turn up these days.After some freewheeling with the remote one night recently, I managed to catch not only half a dozen low-budget makeover shows but also three ads for FDA-approved pharmaceuticals: one for depression, another for premenstrual dysphoric disorder and a third for inadequate eyelash syndrome -- sorry, "eyelash hypotrichosis." Prescription treatment for "longer, thicker and darker lashes"? Fellow...
