Posted May 15, 2009 by Lauren in Industry News
Follow the Reader has a really interesting post up today about knowing the [book buying] customer--it has lots of really interesting statistics about who is buying books and where.
I was most surprised to read that even though they have grown up online, "younger readers are big supporters of bricks and-mortar retail, while older buyers tend to buy online."
The post can be found here: http://followthereader.wordpress.com/2009/05/14/bowker-reveals-new-book-....
